Anyone can start a site and even a SEO company and claim that they are the best in the world. You’ll see this type of bravado being pushed along a lot on the web. Most of it is nothing more than hubris, and it shows when you start to dig through the proper elements of the best in the business. If you find yourself searching for a high quality company to work with online, you will need to factor in several different components. Think of marketing on the internet like a jigsaw puzzle, and one of the many pieces can be attributed to SEO. Without this structured framework, you’ll have a lot of missing elements in the bigger picture. The following are just a few elements that you need to consider when hiring the right company for your needs.
4 Elements of the Best SEO Company Online
Popularity (They Can Be Found)
The first thing that you want to look for is simple, can you find them? If you are searching online for a SEO company, do you see where them anywhere? Look for reviews, keywords, and much more to isolate their work. If you can’t seem to get to their page through searching several different words and phrases, perhaps they aren’t as good as they say they are. This is one of the best ways to ensure that you are not wasting your money. Too often, small time companies and individuals will say that they are #1 or the best, and yet when you go about finding their services, they are nowhere to be found in the results. If they show up in the “sponsored” listings, then that’s a different story, as you can pay for the placements, but raw optimization requires sites to be listed within the queried frame, not the sponsored listings.
A Solid Portfolio
Every good company will have a solid portfolio. The same can be said about web design, or just about any internet engineering components. Unless someone is absolutely brand new to this, you should definitely look for a list of past clients, references and much more. If you do not see that at all, then you are missing out on something important. Not only that, the company may not have a lot of promise in regards to your needs, so it’s best to walk away. Every creative field has a rule of thumb, and it revolves around showcasing your best foot forward, and that’s where a portfolio comes into play.
Transparency (You Know What They’ll Do)
There should be no smoke and mirrors when it comes to hiring a SEO company, and finding out what they do to help you get listed within the results of any platform. If they are secretive about their method, don’t explain what they do, or seem to be pulling the wool over your eyes, then walk away. You don’t need to spend money on something that is going to prove ineffective to what you need. A good company will be transparent, and will ensure that you know exactly what you’re going to be spending money on.
Quality Customer Service
This may be something that is trivialized by some, but it’s important. Not every person that needs to hire someone online is an expert. Customer services can bridge the gap between the end user that doesn’t know what SEO is, and the experts that cannot really explain things in a simple manner. It’s for that reason that you should gauge whether or not they have good service in this regards. Ask questions, and figure out whether or not they are going to be easy to deal with in case you have a problem in the future. Knowing this aspect will definitely post a great reward in the long term.